A business can get huge user-engagement if it has the active social media presence. To increase and drive user-engagement is the most important objective of social media. Social Media Training in Lahore will cover social media in detail and how to improve social media presence for business.

1. Create and share user-friendly content: If your content is created in such a way that it makes interesting and worth reading for users, then it will increase user-engagement. It will boost users to check your blog, emails or participation in discussion. With the help of Social Media Training in Lahore, it will be learnt that content should be user-friendly and unique for better user-engagement.
2. Integrated content marketing strategy: The content shared on social media should be integrated with the same content that is published or blog, email, website etc. All the content must have purpose and objectives.
3. Video content: Nowadays, video marketing is getting popular. Therefore video content is also helpful in user-engagement. In this way, users will prefer to like, comment, share videos etc if the video is of short duration. In Social Media Training in Lahore, video content will also be covered which is important for every business.
4. Schedule content: For best user-engagement, it is important to observe which is the right time to post content on social media in order to share information. For this purpose, schedule feature can be used.
5. Attention-grabbing headlines: The headline of content must be catchy and unique that it grabs the attention of users easily. The headline should be relevant to the content.

Social Media Marketing has become a popular marketing strategy these days. ITHeight has been offering numerous IT trainings in different cities of Pakistan. ITHeight covers different social media channels. Visit ITHeight and avail Social Media Training in Lahore to get knowledge about tips to increase user-engagement on social media.

The initial step to introduce any online business is to think and come up with a domain name for a website. It is important to choose the relevant and right domain name for your business. It should be decided wisely and take time in finalizing the name for your website. In Web Development Courses in Lahore, you will learn that while choosing the domain names for a business, availability of domain is the main and common issues. There are  numerous domains which are parked and available. Some domain names can be purchased by spending a lot of money for it.

• Length of Domain Name: It is important and rule to choose the best and shorter domain names for your website. Lengthy domain names are available but they are not much valuable. Shorter domain names are mostly preferred as it has less availability. In Web Development Courses in Lahore, you will also learn about the length of domain name in detail.
• Avoid Hyphens: Earlier, hyphens were used for search engine to understand the separation of words in the domain name. Now, hyphens are used in domain names which indicates that the without hyphens, domain name was not available. So for better domain name, hyphen should not be used.
• Extensions: It is important to choose two domain names i.e. .com and country based domain for your website. In Web Development Courses in Lahore, you will also learn about different extensions for domain name.
• Avoid Numbers: The domain names with numbers are always considered complicated. Hyphens and numbers should be avoided to be used in the domain name.

In Pakistan, ITHeight has been offering Web Development Training from last few years. ITHeight covers domain and hosting in Web Development Training also. Visit ITHeight and avail Web Development Courses in Lahore to get knowledge about important factors for domain name.

SEO is important for every type of businesses whether it is a small business or large. SEO has numerous benefits for the company if it is done right. In SEO Training in Lahore, you will learn that without SEO, website ranking on search engine is not possible.

• SEO improves visibility: To be on the top of search engines, it is every company’s goal and objective. Another objective for companies are to be visible on every keyword of their website. This is only possible with the help of SEO technique. In SEO Training in Lahore, you will learn how SEO improves the visibility of website and business on search engines.
• SEO improves business’s credibility: Most of the people on search engines checks first that how high the company is ranking on search engine results. SEO helps in gaining the trust of clients as they verify and approve their ranking in terms of providing best services.
• SEO helps in brand growth: SEO helps in improve business growth. When user visits your website, purchase your products or services and then they get familiarity with business. Automatically, they will promote your business and recommends your business to the others. With the help of SEO Training in Lahore, you will come to know that SEO is really helpful if any business wants to grow and expand.
• SEO as a long term solution: If SEO is implemented correctly, then it will help your business to get improve website rank on search engine. With SEO, results will be long-term based. However SEO is the best investment for your business.

In Pakistan, ITHeight has been offering numerous IT trainings that includes SEO Training as well. ITHeight has been offering SEO Training from last few years that covers from basics till advanced level. Visit ITHeight and avail SEO Training in Lahore to  understand why SEO is great for small businesses.

WordPress has become one of the popular platform for web development from last few years. Whenever a newer version of WordPress update comes, it brings a lot of increase in features as well. In Web Development Courses in Lahore, you will learn that WordPress themes are important whether they are free and premium. For better sales and website traffic, it is better to use WordPress Premium Theme and its template.

In Web Development Courses in Lahore, you will learn that WordPress is an open however it offers both free and premium themes and plugins. Free plugins or themes means there is no guarantee about the quality, support and performance. There are numerous resources for WordPress, this is why most of the free versions are of poor quality. Therefore, it is recommended to use premium theme of WordPress for your website.

For every website, traffic is the most important thing and search engine is the best source of traffic. When people search something on search engine for which they are looking for, they click on the top three website links to find their desired answers. That will help in increase website traffic, sales and revenue. In order to get website traffic, it is important to optimize a website according to the rules of search engines. Some of the WordPress premium themes are optimized for SEO purpose and are highly recommended to use. With the help of Web Development Courses in Lahore, you will learn that the WordPress premium themes provides the best support and upgrades. It has a feature of contacting theme developers in order to get a support from them. This feature is not available in Free WordPress themes.

In Pakistan, ITHeight is covering WordPress in Web Development Training in different cities. ITHeight covers WordPress from basics till advanced level. Visit ITHeight and avail Web Development Courses in Lahore to understand why WordPress premium theme is important for your business.

Risk management is an important part of project management. In PMP Certification in Lahore, you will learn that risk management is a process in which project risks are being identified earlier so that proper action should be taken in order to prevent problems into real ones.

• Risk Planning: It is a first step of project risk management. It is a step where project manager finalize how to manage risks during project. It is usually done by creating a project risk management plan. The plan will help in identification of risk management team, tasks and responsibilities, documentation of risk assessment. It will also help in explaining how the team will monitor and report about the risks.
• Risk Identification: Another step is the risk identification. This is the step where project team identifies the project risks and document in project risk register. Risks can be occurred in different areas such as manufacturing process, project plan, instruments, budget, schedule etc. The best way is to conduct a meeting with project team members for risk identification. PMP Certification in Lahore will help project manager that how to identify and manage risks.
• Risk Assessment: It is the third step where the assessment criteria is explained in the risk management plan. It is very essential to measure the risk consequence on budget, schedule and technically that which one will have the greater impact.
• Risk Handling: In PMP Certification in Lahore, you will come to know that there are four different ways to manage and handle risks which are:
  a) mitigation: action plans are developed to reduce the probability of risk.
  b) avoidance: avoidance of risk by changing something
  c) transfer: risk transfer to another team
  d) acceptance: accept the risk to be happened. The reason could be the cost of mitigation plan.
• Risk Monitoring and Reporting: The last step is monitoring and reporting that helps to ensure the plans are effective in reducing the probability of project risks. Both low and high risks should be monitored in order to prevent from affecting the project. Project risks should be reported and explained in risk management report. The report must contain a list of identified risks, plans to reduce risks and explanation of risk in categories such as high, medium and low.

ITHeight has been offering PMP Certification in Pakistan from last few years since then, numerous students from ITHeight have become Certified Project Manager by clearing their PMP Certification Exam (PMI USA). Visit ITHeight and avail PMP Certification in Lahore to get knowledge about five processes of project risk management.

PHP (Hypertext Processing) is a popular programming language that is being used by numerous companies for their websites. With the help of PHP Training in Lahore, you will understand the popularity of PHP is due to its efficiency and friendliness. When it comes to web designing and development, PHP is a recommended language as it provides numerous functions. PHP language allows to be mixed with HTML to get the better outcomes.

• Easy to Understand: The major benefits of PHP is for the beginners that they can learn and understand it easily. PHP allows user to get hands on more commands as well as to perform better performance. This is why PHP documents have always been in demand. PHP is free of cost and it is accessible anytime.
• PDF Files: By using PHP, conversion of document into PDF file has become easier which is usually done by using PDFlib. In PHP Training in Lahore, you will also learn how to convert documents into PDF with the help of PHP language.
• Photo Gallery: PHP can handle numerous file functions in the best way. It can also help in creating a photo gallery of your own choice. Once the pictures are stored in the directory, these pictures can be presented in a great way using PHP.
• Flash: The usage of Flash has both benefits and disadvantages. Flash is compatible with cross-browsers which is good as it makes the website more interactive. Flash is a problem for programmers also but if using PHP, it would not be a problem as Flash files can be created by using Ming library which are are .swf format. PHP Training in Lahore will also teach to use Flash easily on the website.

ITHeight has become one of the best IT training center in different cities of Pakistan. ITHeight also offers PHP Training in Pakistan that covers from basics till advanced. PHP Training can be availed by those people who have a background of IT, Computer Science or Software Engineering. Visit ITHeight and avail PHP Training in Lahore to get knowledge about the uses of PHP programming language.

Due to increase in usage of internet, social media marketing has become important marketing strategy for every business whether it is small business or large business. In Social Media Training in Lahore, you will come to know that social media has become one of the best communication medium for companies in such a way that companies can easily interact with their customers. Now, social media has become an essential part of the routine of almost every person.

Social media marketing has been huge beneficial for small business as it provides the best results. Social media marketing strategies are important to implement in order to increase the social media presence, traffic generation as well as brand awareness. The brand awareness and social media presence can be increased with the help of blogging, article submissions, video sharing etc. In Social Media Training in Lahore, you will learn that social media channels are the platforms for communication and an essential part of social media marketing. To start social media marketing for any business, it is important to identify the goals and objectives which you want to achieve. Once the goals and objectives are clear, it will be easy to implement strategies that can help your business to achieve success.

To implement social media marketing strategies, another important thing is to identify your target audience and their requirements also. For this purpose, blogs and forums are the best strategies. With the help of Social Media Training in Lahore, you will learn that communication among audience is the best way as it not only help to provide the feedback from customers but also provides updates to customers regarding company.

ITHeight has been offering Social Media Marketing (SMM) Training in different cities of Pakistan. ITHeight covers the most important social media channels for businesses. Visit ITHeight and avail Social Media Training in Lahore to understand the use of social media marketing strategy for businesses.

Website optimization is important to get a better rank on search engines. Both On-Page and Off-Page SEO plays their part in website optimization, increase in brand awareness as well as improvement in website rank on search engines. With the help of SEO Training in Lahore, you will learn that in On-Page SEO, keywords are being ranked when website gets crawled, while Off-Page SEO helps in determine which keywords are used for website optimization. Therefore it is important to get quality backlinks from high domain authority websites as it helps in driving traffic to your website.

Backlinks are the links of your website that is created in other relevant websites. Backlinks are also known as inbound links. It helps in determine the popularity of website. In SEO Training in Lahore, you will learn that the backlinks which are created in high domain authority websites will be considered the most valuable. It is important to make the backlinks more natural to search engines if your objective is to get a better rank on search engines. Do-follow backlinks are recommended for SEO as no-follow backlinks have no positive role in SEO.

While creating backlinks, some things should be considered and taken care of. Reciprocal backlinks have not much SEO value therefore, it should be avoided. Instead of reciprocal links, create one-way backlinks that has more SEO value. If bad backlinks are created then it will lead your website to get penalized, therefore it is important to create good quality of backlinks.

Article marketing is the best method for creating high quality backlinks as article submissions sites are good and trustworthy sites considered by search engines, therefore, link will be of high quality that will lead to increase in website rank as well. While composing content for article, it is important to incorporate relevant keywords as well as your website. SEO Training in Lahore will also teach how to do article writing and marketing.

In Pakistan, ITHeight has been considered one of the best SEO Training Institute in Lahore as it has been offering the professional and top quality SEO Training. Visit ITHeight and avail SEO Training in Lahore to understand the significance of backlinks in SEO.

Quality management is a huge factor in project management. In quality management, customer focus is the first priority. Company must focus on the requirements and needs of customers and they must be met completely. Therefore, your customers must be happy and satisfied with the project outcome else they will not return for more services. In PMP Certification in Lahore, project manager will learn that it is important for project manager to understand what actually customer wants and it must be discussed in detail. Customer focus involves constant communication throughout the project, good delivery, meeting their requirements etc.

To have a best quality management team, it is important to have someone who has an ability to lead the team and must have good leadership skills. Without leader, company and project cannot get succeeds. Therefore it is important to find a person with good leadership that can work within business. In PMP Certification in Lahore, you will learn that utilization of people resources is one of the essential skills of good leader.

In PMP Certification in Lahore, you will come to know that process management is another rule in quality management which is important. For better quality management, processes should be designed properly in order to ensure successful delivery of project on time. Therefore, every project team member must follow the specific processes. If any process is missed or not properly planned, goals and customer’s needs will not be met.

Continual improvement is a rule in quality management. It help departments to improve their productivity, improvement in products as well as successful business. A department of quality management needs to find and see every possibility to improve everything further for business growth. It includes the relationships inside and outside of the business, planning, quality etc.

ITHeight has been offering PMP Training in Pakistan from last few years since then numerous project managers have become Certified Project Managers after passing PMI USA exam. Visit ITHeight and avail PMP Certification in Lahore to understand the rules of project quality management,

YouTube has been considered one of the best social media platforms that helps in promote business through videos. In Social Media Training in Lahore, you will learn that there are millions users on YouTube that search and view videos on the different topics. By uploading a website on YouTube, your website will be able to get a huge traffic flow.

A YouTube channel is similar to a profile that contains the list of all videos which you have created and uploaded, it also gives other viewers an opportunity to subscribe to videos. If the user subscribes to your channel, whenever the new video is uploaded on channel, user will be informed through email. It is important to create a proper name for your YouTube channel.

• The best way to get website traffic through YouTube is by posting YouTube videos on website, blog or any other social media platforms. It is the best way to generate traffic as well as income if your website is having Google Adsense account. It will lead visitors to click on your website ads and it will increase profitability and visibility of website. With the help of Social Media Training in Lahore, you will also learn the best ways to generate website traffic through YouTube videos.
• There is another way to get traffic from YouTube by posting links into the video and its description. Create a video which is useful and informative for visitors. In Social Media Training in Lahore, you will learn how to incorporate website links in the video as well.
• With the help of article marketing, YouTube channel can get traffic. Compose quality content for article and publish them into article submission sites. Add your biography at the end and add a website or YouTube channel link in order to increase search engine ranking.

Social media marketing has become the popular marketing strategy utilize by every company as their marketing plan. In Pakistan, ITHeight has been offering Social Media Marketing (SMM) Training in different cities. Visit ITHeight and avail Social Media Training in Lahore to learn more about YouTube marketing tips for generation of website traffic.